PRIVACY POLICY

 

Last Updated: 2/7/26

 

This Privacy Policy (“Policy”) describes how The Softening LLC, a California limited liability company (“Company,” “we,” “us,” or “our”), collects, uses, discloses, and protects your personal information when you visit our website, purchase or participate in The Love Club, or otherwise interact with our services (collectively, the “Services”).

By using our Services, you agree to the collection and use of information in accordance with this Policy.

 

1. INFORMATION WE COLLECT

We collect information you voluntarily provide and information collected automatically when you interact with our Services.

 

Information You Provide

This may include:

• Name
• Email address
• Billing address
• Payment information (processed by third-party providers)
• Account login information
• Responses to prompts, forms, surveys, or community participation
• Customer support communications

Information Collected Automatically

This may include:

• IP address
• Browser type and device information
• Operating system
• Referring URLs
• Pages viewed, time spent, and interaction data
• Cookies and similar tracking technologies

2. HOW WE USE YOUR INFORMATION

We use your information to:

• Provide and operate our Services
• Process payments and manage subscriptions
• Communicate with you about your account or membership
• Send newsletters, updates, and marketing communications
• Improve our offerings and user experience
• Respond to inquiries and provide customer support
• Conduct analytics and research
• Comply with legal and regulatory obligations
• Enforce our Terms and Conditions

3. PAYMENT INFORMATION

We do not store full payment card details. Payments are processed securely through third-party payment processors such as Stripe. These providers handle your payment information in accordance with their own privacy policies and security practices.

 

4. COACHING & SENSITIVE INFORMATION

The Love Club is a coaching membership, not therapy. While you may voluntarily share personal experiences, reflections, or relationship-related information, we do not intentionally collect protected health information under HIPAA.

 

You are responsible for what you choose to share within the community.

 

5. HOW WE SHARE YOUR INFORMATION

We may share your information with:

• Service providers (e.g., email platforms, hosting providers, analytics tools, payment processors)
• Legal authorities if required to comply with law or protect our rights
• Business transfers, such as a merger, acquisition, or sale of assets
• With your consent, when you authorize us to do so

We do not sell your personal information.

 

6. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

• Operate and improve the website
• Understand usage patterns
• Analyze traffic and performance
• Support marketing and communications

You can control cookie preferences through your browser settings. Disabling cookies may affect site functionality.

 

7. DATA RETENTION

We retain personal information only for as long as reasonably necessary to:

• Provide Services
• Fulfill contractual obligations
• Comply with legal, accounting, or reporting requirements
• Resolve disputes
• Enforce agreements

8. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system can guarantee absolute security. You use our Services at your own risk.

 

9. YOUR CALIFORNIA PRIVACY RIGHTS (CCPA / CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect and how we use it
• Request access to or deletion of your personal information
• Correct inaccurate personal information
• Opt out of the sale or sharing of personal information (we do not sell data)
• Not be discriminated against for exercising privacy rights

To exercise these rights, email us at: [email protected]

 

We may verify your request before responding.

 

10. EMAIL COMMUNICATIONS

If you opt in to receive emails, you may unsubscribe at any time using the link included in our emails. Transactional or account-related emails may still be sent.

 

11. THIRD-PARTY LINKS

Our Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. Please review their policies independently.

 

12. INTERNATIONAL USERS

If you access our Services from outside the United States, you understand that your information may be transferred to, processed, and stored in the U.S. or other jurisdictions where our service providers operate.

 

13. CHILDREN’S PRIVACY

Our Services are not intended for individuals under 18. We do not knowingly collect personal information from minors.

 

14. CHANGES TO THIS POLICY

We may update this Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date. Continued use of our Services constitutes acceptance of the revised Policy.

 

15. CONTACT US

If you have questions about this Privacy Policy or our data practices, contact us at:

The Softening LLC
Email: [email protected]